"Chicks Dig the Long Ball" is an iconic NIKE commercial that became a defining pop-culture phrase, perfectly encapsulating the home-run-obsessed atmosphere of Major League Baseball during its "steroid era" in the late 1990's.
Starring Atlanta Braves pitching "aces," Tom Glavine and Greg Maddux, the ad highlighted the duo's humorous envy of home run king Mark McGwire who was receiving all the attention from women, including Heather Locklear, during his record-breaking home run .
The ad, which aired on May 2, 1999, became instantly popular because it showed elite, notoriously cerebral, finesse-based pitchers so out of character, obsessed with hitting home runs to gain popularity. It also highlighted a major shift in baseball culture towards power hitting over pitching or, as the commercial suggested, "the long ball" (aka "home run").
It is widely considered the most famous baseball commercial ever made, turning a marketing slogan into a lasting cultural phrase.
Nearly 26 years later...
"Chicks Still Dig the Long Ball!"
T-Shirt - Next Level
- 100% combed ring-spun cotton fine jersey
- 4.3 oz.